There are a lot of tools in this space, and most of them are not worth the hype. These are the exceptions.
Typeform is a strong Hotjar alternative in the lead-gen category. Best for: brands that need beautiful, conversational forms and surveys. Visit Typeform →
| Category | lead-gen |
|---|---|
| Best for | brands that need beautiful, conversational forms and surveys |
SurveyMonkey is a strong Hotjar alternative in the lead-gen category. Best for: businesses that need robust surveys with deep analytics. Visit SurveyMonkey →
| Category | lead-gen |
|---|---|
| Best for | businesses that need robust surveys with deep analytics |
Jotform is a strong Hotjar alternative in the lead-gen category. Best for: businesses that need flexible form building with many integrations. Visit Jotform →
| Category | lead-gen |
|---|---|
| Best for | businesses that need flexible form building with many integrations |
Microsoft Clarity is a strong Hotjar alternative in the lead-gen category. Best for: businesses that need free heatmaps and session recordings. Visit Microsoft Clarity →
| Category | lead-gen |
|---|---|
| Best for | businesses that need free heatmaps and session recordings |
Read our Microsoft Clarity review · Hotjar vs Microsoft Clarity
Hotjar is a strong choice when you're already in the lead-gen ecosystem, or when its specific strengths (heatmaps and session recording) match your needs. If you're hitting limits, the alternatives above are the next best options.