HubSpot CRM Alternatives in 2026

Category: CRM

If you are shopping for a new tool in this category, you have options. Here are the ones worth your time, ranked by overall value.

1. Salesforce

Salesforce is a strong HubSpot CRM alternative in the CRM category. Best for: enterprise sales teams that need highly customizable CRM with deep automation. Visit Salesforce →

CategoryCRM
Best forenterprise sales teams that need highly customizable CRM with deep automation

Read our Salesforce review · HubSpot CRM vs Salesforce

2. Pipedrive

Pipedrive is a strong HubSpot CRM alternative in the CRM category. Best for: small sales teams that need an easy-to-use, visual pipeline-driven CRM. Visit Pipedrive →

CategoryCRM
Best forsmall sales teams that need an easy-to-use, visual pipeline-driven CRM

Read our Pipedrive review · HubSpot CRM vs Pipedrive

3. Zoho CRM

Zoho CRM is a strong HubSpot CRM alternative in the CRM category. Best for: small to mid-size businesses that need affordable CRM with extensive customization. Visit Zoho CRM →

CategoryCRM
Best forsmall to mid-size businesses that need affordable CRM with extensive customization

Read our Zoho CRM review · HubSpot CRM vs Zoho CRM

4. Freshsales

Freshsales is a strong HubSpot CRM alternative in the CRM category. Best for: small businesses using the Freshworks ecosystem that need AI-powered CRM. Visit Freshsales →

CategoryCRM
Best forsmall businesses using the Freshworks ecosystem that need AI-powered CRM

Read our Freshsales review · HubSpot CRM vs Freshsales

5. Close

Close is a strong HubSpot CRM alternative in the CRM category. Best for: inside sales teams that need built-in calling and SMS features. Visit Close →

CategoryCRM
Best forinside sales teams that need built-in calling and SMS features

Read our Close review · HubSpot CRM vs Close

How to pick

When to stick with HubSpot CRM

HubSpot CRM is a strong choice when you're already in the CRM ecosystem, or when its specific strengths (contact management and deal tracking) match your needs. If you're hitting limits, the alternatives above are the next best options.

Or stick with HubSpot CRM → All use cases