Klaviyo Alternatives in 2026

Category: marketing

I tested 15+ alternatives to the popular tool in this category. These 10 stood out for various reasons.

1. Mailchimp

Mailchimp is a strong Klaviyo alternative in the marketing category. Best for: small businesses and creators that need an all-in-one email marketing platform. Visit Mailchimp →

Categorymarketing
Best forsmall businesses and creators that need an all-in-one email marketing platform

Read our Mailchimp review · Klaviyo vs Mailchimp

2. ConvertKit

ConvertKit is a strong Klaviyo alternative in the marketing category. Best for: creators, bloggers, and small business owners who need powerful email automation. Visit ConvertKit →

Categorymarketing
Best forcreators, bloggers, and small business owners who need powerful email automation

Read our ConvertKit review · Klaviyo vs ConvertKit

3. ActiveCampaign

ActiveCampaign is a strong Klaviyo alternative in the marketing category. Best for: small to mid-size businesses that need advanced automation and CRM features. Visit ActiveCampaign →

Categorymarketing
Best forsmall to mid-size businesses that need advanced automation and CRM features

Read our ActiveCampaign review · Klaviyo vs ActiveCampaign

4. MailerLite

MailerLite is a strong Klaviyo alternative in the marketing category. Best for: small businesses, bloggers, and creators that need an affordable email platform. Visit MailerLite →

Categorymarketing
Best forsmall businesses, bloggers, and creators that need an affordable email platform

Read our MailerLite review · Klaviyo vs MailerLite

5. HubSpot Marketing Hub

HubSpot Marketing Hub is a strong Klaviyo alternative in the marketing category. Best for: mid-market and enterprise teams that need a full marketing suite with CRM integration. Visit HubSpot Marketing Hub →

Categorymarketing
Best formid-market and enterprise teams that need a full marketing suite with CRM integration

Read our HubSpot Marketing Hub review · Klaviyo vs HubSpot Marketing Hub

How to pick

When to stick with Klaviyo

Klaviyo is a strong choice when you're already in the marketing ecosystem, or when its specific strengths (email marketing and SMS marketing) match your needs. If you're hitting limits, the alternatives above are the next best options.

Or stick with Klaviyo → All use cases