Salesforce Alternatives in 2026

Category: CRM

If you are shopping for a new tool in this category, you have options. Here are the ones worth your time, ranked by overall value.

1. HubSpot CRM

HubSpot CRM is a strong Salesforce alternative in the CRM category. Best for: small to mid-size businesses that need a free, all-in-one CRM with marketing and sales tools. Visit HubSpot CRM →

CategoryCRM
Best forsmall to mid-size businesses that need a free, all-in-one CRM with marketing and sales tools

Read our HubSpot CRM review · Salesforce vs HubSpot CRM

2. Pipedrive

Pipedrive is a strong Salesforce alternative in the CRM category. Best for: small sales teams that need an easy-to-use, visual pipeline-driven CRM. Visit Pipedrive →

CategoryCRM
Best forsmall sales teams that need an easy-to-use, visual pipeline-driven CRM

Read our Pipedrive review · Salesforce vs Pipedrive

3. Zoho CRM

Zoho CRM is a strong Salesforce alternative in the CRM category. Best for: small to mid-size businesses that need affordable CRM with extensive customization. Visit Zoho CRM →

CategoryCRM
Best forsmall to mid-size businesses that need affordable CRM with extensive customization

Read our Zoho CRM review · Salesforce vs Zoho CRM

4. Freshsales

Freshsales is a strong Salesforce alternative in the CRM category. Best for: small businesses using the Freshworks ecosystem that need AI-powered CRM. Visit Freshsales →

CategoryCRM
Best forsmall businesses using the Freshworks ecosystem that need AI-powered CRM

Read our Freshsales review · Salesforce vs Freshsales

5. Close

Close is a strong Salesforce alternative in the CRM category. Best for: inside sales teams that need built-in calling and SMS features. Visit Close →

CategoryCRM
Best forinside sales teams that need built-in calling and SMS features

Read our Close review · Salesforce vs Close

How to pick

When to stick with Salesforce

Salesforce is a strong choice when you're already in the CRM ecosystem, or when its specific strengths (contact management and sales pipeline) match your needs. If you're hitting limits, the alternatives above are the next best options.

Or stick with Salesforce → All use cases