Substack Alternatives in 2026

Category: marketing

I tested 15+ alternatives to the popular tool in this category. These 10 stood out for various reasons.

1. Mailchimp

Mailchimp is a strong Substack alternative in the marketing category. Best for: small businesses and creators that need an all-in-one email marketing platform. Visit Mailchimp →

Categorymarketing
Best forsmall businesses and creators that need an all-in-one email marketing platform

Read our Mailchimp review · Substack vs Mailchimp

2. ConvertKit

ConvertKit is a strong Substack alternative in the marketing category. Best for: creators, bloggers, and small business owners who need powerful email automation. Visit ConvertKit →

Categorymarketing
Best forcreators, bloggers, and small business owners who need powerful email automation

Read our ConvertKit review · Substack vs ConvertKit

3. ActiveCampaign

ActiveCampaign is a strong Substack alternative in the marketing category. Best for: small to mid-size businesses that need advanced automation and CRM features. Visit ActiveCampaign →

Categorymarketing
Best forsmall to mid-size businesses that need advanced automation and CRM features

Read our ActiveCampaign review · Substack vs ActiveCampaign

4. MailerLite

MailerLite is a strong Substack alternative in the marketing category. Best for: small businesses, bloggers, and creators that need an affordable email platform. Visit MailerLite →

Categorymarketing
Best forsmall businesses, bloggers, and creators that need an affordable email platform

Read our MailerLite review · Substack vs MailerLite

5. HubSpot Marketing Hub

HubSpot Marketing Hub is a strong Substack alternative in the marketing category. Best for: mid-market and enterprise teams that need a full marketing suite with CRM integration. Visit HubSpot Marketing Hub →

Categorymarketing
Best formid-market and enterprise teams that need a full marketing suite with CRM integration

Read our HubSpot Marketing Hub review · Substack vs HubSpot Marketing Hub

How to pick

When to stick with Substack

Substack is a strong choice when you're already in the marketing ecosystem, or when its specific strengths (newsletter platform and subscriptions) match your needs. If you're hitting limits, the alternatives above are the next best options.

Or stick with Substack → All use cases